Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

European Traveler Technology Survey 2017 (Series)

European Traveler Technology Survey 2017 (Series)

Category: Consumer Trends Published: October 2017 Analysts: Mark Blutstein, David Juman, Cathy Walsh, Brandie Wright, Claudia Unger US $2,495

With mobile ownership still on the rise in Europe, European travelers continue to evolve in terms of how they use mobile devices – particularly smartphones – before, during and after their trips. And as...

How European Travelers Use Chat, Messaging and Mobile Voice

How European Travelers Use Chat, Messaging and Mobile Voice

Category: Mobile Published: October 2017 Analysts: Cathy Walsh, Mark Blutstein US $595

Mobile messaging has grown rapidly over the past few years, and voice-activated assistants like Amazon’s Alexa are going mainstream. European consumers are definitely using these technologies, but what...

U.S. Consumer Travel Report Ninth Edition (Series)

U.S. Consumer Travel Report Ninth Edition (Series)

Category: Consumer Trends Published: August 2017 Analysts: Mark Blutstein, Cathy Walsh, Georgette James US $1,495

Following an all-time high in 2015, the incidence of leisure travel among U.S. adults declined somewhat in 2016, and Americans spent less on travel and took fewer trips, on average. Despite the drop,...

Upscale Hotel Guests and High Income Travelers: Who Are They?

Upscale Hotel Guests and High Income Travelers: Who Are They?

Category: Consumer Trends Published: August 2017 Analysts: Mark Blutstein, Cathy Walsh US $495

With more disposable income than the general traveler population and a greater willingness to spend on high-end services, affluent travelers represent a critical segment for the travel industry. In...

Travel Product Consumption

Travel Product Consumption

Category: Consumer Trends Published: August 2017 Analysts: Mark Blutstein, Cathy Walsh US $495

While 2015 was a banner year for U.S. leisure travel, in 2016 the purchase incidence dropped for some travel categories. With travelers taking fewer (and shorter) trips overall, most major travel...

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