Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

U.S. Consumer Travel 2018 (Series)

U.S. Consumer Travel 2018 (Series)

Category: Consumer Trends Published: July 2018 Analysts: Cathy Walsh, Mark Blutstein US $1,495

Following a drop in 2016, the incidence of leisure travel among U.S. adults climbed in 2017. More than seven in 10 Americans took at least one leisure trip in 2017, with notable increases among lower-...

The South Korean Digital Traveler

The South Korean Digital Traveler

Category: Consumer Trends Published: July 2018 Analysts: Mark Blutstein, Cathy Walsh

Although South Korea accounts for just 4% of both the total and online travel markets in the Asia Pacific region, gross bookings are climbing and the country is home to a population of mobile-savvy...

U.S. Consumer Travel 2018: Core Consumer Metrics

U.S. Consumer Travel 2018: Core Consumer Metrics

Category: Consumer Trends Published: June 2018 Analysts: Cathy Walsh, Mark Blutstein

Following the 2016 U.S. presidential election, the stock market climbed and more consumers traveled. Over 70% of the U.S. online population took a leisure trip in 2017, bringing in a new group of...

U.S. Consumer Travel 2018: Inspiration and Destinations

U.S. Consumer Travel 2018: Inspiration and Destinations

Category: Consumer Trends Published: June 2018 Analysts: Cathy Walsh, Mark Blutstein

While more Americans traveled for leisure in 2017 compared to the previous year, understanding what motivated those trips and how they took shape can be tricky. In addition to deciding where to go,...

U.S. Consumer Travel 2018: Shopping and Booking

U.S. Consumer Travel 2018: Shopping and Booking

Category: Published: June 2018 Analysts: Cathy Walsh, Mark Blutstein

There’s no shortage of ways to shop for and book leisure travel. From multiple devices and channels to advice from friends and experts, travelers have a seemingly endless number of choices to make en...

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