Analyst Bob Offutt

Bob Offutt

Senior Technology Analyst and Editorial DirectorBob Offutt

Grapevine, Texas United States

Mr. Offutt brings over 20 years of experience in information technology, IT management and travel industry dynamics to Phocuswright. He was most recently the chief architect and senior vice president for Sabre Holdings where he defined the strategy and plan to migrate from a monolithic Mainframe environment to distributed open systems and a service oriented architecture. Prior to being Sabre's chief architect, Bob founded and led Sabre Labs, a technology incubator that made Sabre the industry leader in new online products and services. Before Sabre, he spent 26 years in the U.S. Coast Guard, where he led the agency's information technology unit. Bob has also served on the faculty of the University of Puget Sound, George Washington University and the University of Southern California. His education includes a B.S. in engineering from the U.S. Coast Guard Academy and a master's degree in management science from the U.S. Navy Postgraduate School.

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Bob Offutt's Areas of Research
Bob Offutt is a travel technology visionary. His vast experience and hands on leadership in travel distribution make place him firmly at the forefront of innovation in travel. In his role as editorial director of Phocuswright's Innovation Edition and a leader of The Travel Innovation Summit, Bob Offutt knows how to identify the trends, technologies and platforms that will define the future of travel.

Travel Research From Bob Offutt

Digital Content: The Future of Travel Marketing

Digital Content: The Future of Travel Marketing

Category: Technology Innovation Published: August 2013 Analysts: Bob Offutt US $350

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with...

Innovation in Travel Distribution: No Silver Bullets

Innovation in Travel Distribution: No Silver Bullets

Category: Technology Innovation Published: June 2013 Analysts: Bob Offutt

Establishing an innovation center in a large company is much like developing a technology startup. Like a startup, it requires organization, marketing, staffing, organizational tenets, team building and...

Presentation: Phocuswright and the Future of Travel Distribution: Innovation and Technology Trends 2013

Presentation: Phocuswright and the Future of Travel Distribution: Innovation and Technology Trends 2013

Category: Technology Innovation Published: May 2013 Analysts: Bob Offutt, Lorraine Sileo

May 16, 2013 webinar recording and presentation deck: Bob Offutt outlines the top 10 technology and innovation trends impacting the travel industry.

Travel Innovation and Technology Trends: 2013 and Beyond

Travel Innovation and Technology Trends: 2013 and Beyond

Category: Consumer Trends Published: May 2013 Analysts: Bob Offutt US $500

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or...

E-Brochures: Opportunity or Reincarnated Dinosaur

E-Brochures: Opportunity or Reincarnated Dinosaur

Category: Destination & Activities Marketing Published: February 2013 Analysts: Bob Offutt US $250

Brochures can be excellent tools for cultivating brand and selling credibility and capability. E-brochures can transcend the limits of the traditional print model by offering vastly improved navigation,...

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