Analyst Bob Offutt

Bob Offutt

Senior Technology Analyst and Editorial DirectorBob Offutt

Grapevine, Texas United States

Mr. Offutt brings over 20 years of experience in information technology, IT management and travel industry dynamics to Phocuswright. He was most recently the chief architect and senior vice president for Sabre Holdings where he defined the strategy and plan to migrate from a monolithic Mainframe environment to distributed open systems and a service oriented architecture. Prior to being Sabre's chief architect, Bob founded and led Sabre Labs, a technology incubator that made Sabre the industry leader in new online products and services. Before Sabre, he spent 26 years in the U.S. Coast Guard, where he led the agency's information technology unit. Bob has also served on the faculty of the University of Puget Sound, George Washington University and the University of Southern California. His education includes a B.S. in engineering from the U.S. Coast Guard Academy and a master's degree in management science from the U.S. Navy Postgraduate School.

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Bob Offutt's Areas of Research
Bob Offutt is a travel technology visionary. His vast experience and hands on leadership in travel distribution make place him firmly at the forefront of innovation in travel. In his role as editorial director of Phocuswright's Innovation Edition and a leader of The Travel Innovation Summit, Bob Offutt knows how to identify the trends, technologies and platforms that will define the future of travel.

Travel Research From Bob Offutt

The GDSs Enable Innovation

The GDSs Enable Innovation

Category: Technology Innovation Published: December 2012 Analysts: Bob Offutt US $450

Although GDSs have a history of being slow to innovate, recent initiatives by all three of the major players are providing travel agencies and other users with fresh capabilities outside the walled...

To HTML5 or Not to HTML5? That Is the Question

To HTML5 or Not to HTML5? That Is the Question

Category: Technology Innovation Published: December 2012 Analysts: Bob Offutt US $250

Businesses need to make smart decisions about the best way to deliver functionality and a quality user experience, through both the desktop and mobile environments. While many agree that HTML5 will...

The Siri Effect: What it Means to Travel Shopping

The Siri Effect: What it Means to Travel Shopping

Category: Technology Innovation Published: December 2012 Analysts: Bob Offutt US $450

The debut of Siri, Apple's intelligent personal assistant, was initially greeted with enthusiastic reviews. Since then, however, reviews have been decidedly mixed. In the meantime, interest in...

Search: The Key to Successful Travel Sites

Search: The Key to Successful Travel Sites

Category: Destination & Activities Marketing Published: December 2012 Analysts: Bob Offutt US $350

Search in its many forms has impacted the travel value chain more than any other technology. However, while search has evolved significantly in recent years, there still hasn't been a breakthrough...

Travel: Google the Elephant in the Room!

Travel: Google the Elephant in the Room!

Category: Social & Search Published: October 2012 Analysts: Bob Offutt US $450

Google's purchase of ITA Software prompted many to consider and speculate about the company's plans to enter (and possibly disrupt) the travel distribution landscape. In addition to ITA Software, Google...

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