Bill CarrollSenior Hotel and Lodging Analyst
Ithaca, New York United States
Dr. Bill Carroll consults with Phocuswright on topics including yield and revenue management, business planning and modeling, distribution and pricing analysis. He has presented numerous papers for Phocuswright and other organizations in the hospitality market. Dr. Carroll co-authored Phocuswright's U.S. Online Travel Overview Eighth Edition and authored Phocuswright's Hotel & Lodging Commerce 2002-2005: Distribution Strategies and Market Forecasts. He is also a faculty member at Cornell University's Hotel School. Dr. Carroll has over 25 years of experience in the travel industry. Prior to Phocuswright, he served as vice president, global marketing for Reed Elsevier's Travel Group; vice president, global market planning for Hertz; and economist for AT&T. He holds a B.A. in economics from Rutgers University and a Ph.D. in economics from Penn State University
Dr. Bill Carroll's Areas of Research
As a Senior Lecturer at Cornell University and a highly regarded hotel analyst, Dr. Carroll has his finger on the pulse of the hospitality industry. Bill Carroll's wealth of experience and research in the sector allow him to accurately forecast the direction of the hotel industry as an author of Phocuswright reports and syndicated research.
Hospitality Demand Management in Europe: Available Solutions and ChallengesCategory: Mobile Published: November 2011 Analysts: Bill Carroll, Gabriele Piccoli US $350
Market fragmentation, disparate Internet penetration, and cultural and linguistic diversity are fundamental characteristics of Europe's hospitality landscape. This Spotlight focuses on demand management...
Hospitality Demand Management: Available Solutions and ChallengesCategory: Technology Innovation Published: June 2011 Analysts: Bill Carroll, Gabriele Piccoli US $350
Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. Among the biggest challenges are...