The Brazilian Digital Traveler

The Brazilian Digital Traveler Published April 2018 Analysts: Cathy Walsh, Mark Blutstein

 

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Research Type:
Format:
HTML & PDF
Pages:
37
Figures:
32

Despite recent economic and political uncertainty, Brazil’s online travel market has been resilient and continues to grow, thanks in part to tech-savvy consumers who place a high priority on leisure travel. As the market rebounds, travel companies need to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google and based on a comprehensive survey of Brazilian travelers, this research provides a detailed profile of the Brazilian leisure traveler.

Key topics include:

  • General travel purchasing trends
  • Trip drivers
  • Online shopping and booking behavior
  • Mobile travel planning
  • Traveler attitudes toward personalization and digital travel assistants

Keywords:
  • Overview
    • Research Highlights
  • Methodology
  • General Purchasing Behavior
  • Travel Inspiration
  • General Travel Planning
  • Mobile Planning
  • Personalization and Digital Assistance
  • Demographics
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