The Brazilian Digital Traveler

Summary

Despite recent economic and political uncertainty, Brazil’s online travel market has been resilient and continues to grow, thanks in part to tech-savvy consumers who place a high priority on leisure travel. As the market rebounds, travel companies need to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google and based on a comprehensive survey of Brazilian travelers, this research provides a detailed profile of the Brazilian leisure traveler.

Key topics include:

• General travel purchasing trends
• Trip drivers
• Online shopping and booking behavior
• Mobile travel planning
• Traveler attitudes toward personalization and digital travel assistants