Bots: A Bright Future, or Destined for the Scrap Heap?

Bots: A Bright Future, or Destined for the Scrap Heap? Published September 2018 Analyst: Cathy Walsh

 

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Several years have passed since the initial burst of excitement over chatbots. Hailed as a cost-effective, personalized solution for marketing, customer service and sales, chatbots were suddenly on the to-do list for travel companies across segments. Platforms like Facebook Messenger and Slack made it easy for travel companies to launch simple chatbots, and many did. But once travelers had a chance to kick the tires, it became clear that there were many things chatbots and AI couldn’t do (yet). Not even giants like Facebook were immune to the fading enthusiasm.

  • Introduction
  • The Future of Chatbots
    • Text + Talk
    • You Can Get There From Here
  • Chatbots in Travel
    • Chatbots/AI Virtual Assistants from OTAs and Suppliers
    • Chatbot/Virtual Assistant Startups
  • Summary
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