Bots: A Bright Future, or Destined for the Scrap Heap?

Summary

Several years have passed since the initial burst of excitement over chatbots. Hailed as a cost-effective, personalized solution for marketing, customer service and sales, chatbots were suddenly on the to-do list for travel companies across segments. Platforms like Facebook Messenger and Slack made it easy for travel companies to launch simple chatbots, and many did. But once travelers had a chance to kick the tires, it became clear that there were many things chatbots and AI couldn’t do (yet). Not even giants like Facebook were immune to the fading enthusiasm.