TripAdvisor “Things to Do”: A Tours & Activities Data Point

Summary

Tours, activities and attractions is one of TripAdvisor’s fastest growing segments, and the company’s CEO has stated that “Things to Do” could be TripAdvisor’s next billion dollar category.

So Phocuswright pulled data on nearly half a million “Things to Do” listings from leading markets in the Americas and Europe to identify key trends and understand booking penetration.