Presentation: Unified but Unique: Trends in European Consumer Travel

Summary

Unified but Unique: Trends in European Consumer Travel provides insight into traveler attitudes and behavior in these key European markets, highlighting indicators for the coming year.

This one-hour event (October 19, 2011) is presented by Carroll Rheem, Phocuswright’s director, research, and moderated by Lorraine Sileo. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session.

Topics include:

• Overview of key behavioral indicators, including trip frequency and duration, travel spend and intentions for the upcoming year


• Discussion of fundamental similarities and differences in traveler attitudes and behavior across European markets


• Analysis of major trends shaping lodging, air and other travel segments


• Summary of the travel planning process – destination selection, shopping and booking – and how different consumers approach each phase


• Review of online and offline channel usage, including the information sources travelers use to make decisions

Purchase today to understand the distinct choices and preferences of travelers in the France, Germany and the U.K.

Corresponding Report:Phocuswright's European Consumer Travel Report Second Edition