Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer research study focused on consumer social media behavior in the modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a comprehensive consumer research study focused on sustainability in the modern travel environment.

Analysts: Madeline List, Coney DongreTopics: Social & Search, Consumer Trends, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who traveled in 2022, along with those who planned to travel in 2023. It compares these European markets’ consumer trip-planning and purchasing behavior, including the impact of emerging technologies on the travel planning process, as well as their expectations and goals for travel looking forward.

Analysts: Chris Thompson, Alicia SchmidTopics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report

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Super apps are mobile applications that offer multiple services, often including transportation, digital payments, e-commerce, gaming, social networking and more. The concept originated in Asia, but a growing number of Western companies aim to emulate these all-in-one mobile powerhouses. Super apps integrate high-usage services like transportation, messaging or payments with other functionalities, so that users return to the apps constantly – an aspect that appeals greatly to the travel industry. For Western travel industry players, development will be challenging – it remains to be seen who can deliver.Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article explores the interplay between super apps and travel consumption, on the following metrics:Overview of leading super app players in AsiaKey ingredients for super app successHurdles in building this app model in new marketsLeveraging social, fintech, gamification and more 

Analyst: Cathy WalshTopics: Technology Innovation, Consumer Trends, Mobile, Social & SearchSegments: Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all sharing, guiding and inspiring through the whole arc of the trip experience. Yet a wide range of opportunities remain untapped, as consumers’ engagement with travel content on social platforms differs from, and still lags other industries. This article addresses the following key topics:Overview of social media utilization for travel and trip planning Analysis of social media platform choice/preference by age Discussion of influencers’ value in travel marketing Highlights of missed and potential opportunities for social travel marketersThis article is derived from the findings of Phocuswright’s U.S. Consumer Travel 2022 survey and explores who is using social for travel, what platforms they’re on, and the role social media plays in their travel practices.

Analyst: Madeline ListTopics: Social & Search, Consumer Trends, Destination & Activities Marketing, Mobile, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Article

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The time for pondering and discussing what it means to be “green” in the travel industry is over. In the five decades since the first Earth Day highlighted the need for environmental protection, world tourism has exploded. Concerns regarding overtourism, pollution and rising carbon emissions tied to modern travel only continue to rise. Whether motivated by the love of travel or profit, the tourism industry should heed this warning: accelerate sustainability action and innovation if long-term success is desired.Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article addresses the following topics:Overview of current sustainability practices prevalent in the travel industryChallenges for the travel industry, including going beyond greenwashing and deploying meaningful, nimble solutionsSuggestions for innovation and highlights of up-and-coming green strategiesImpact of sustainable choices and practices on business success 

Analyst: Cathy WalshTopics: Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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