Phocuswright’s Chat, Plan, Book: GenAI Goes Mainstream is part of a comprehensive consumer research study delving into the specifics of how U.S. and European travel consumers employ technology in their travel journey, spanning everything from inspiration gathering to the in-destination experience.

Analysts: Alicia Schmid, Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Europe, U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year.  Phocuswright is fielding an online consumer survey quarterly throughout 2025 targeting the general U.S. adult population who has internet access and travels for leisure.

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Article

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Phocuswright’s U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making is part of a comprehensive consumer research study focused on the incredibly dynamic short-term rental travel segment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape is part of a comprehensive consumer research study focused on sustainability in the incredibly dynamic short-term rental travel segment modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S. Short-Term Rentals 2025: is a comprehensive consumer research study focused on sustainability in the incredibly dynamic short-term rental travel segment modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S. Short-Term Rentals 2025: Host and Property Manager Trends is part of a comprehensive consumer research study focused on sustainability in the incredibly dynamic short-term rental travel segment modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Travelers and Tech 2024: GenAI, VR and More is part of a comprehensive consumer research study delving into how travel consumers use technology in the course of their trip planning and execution.

Analysts: Michael Coletta, Alicia SchmidTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Travelers and Tech 2024: Attitudes and Usage is part of a comprehensive consumer research study delving into the specifics of how travel consumers employ technology in the course of trip planning and execution.

Analysts: Alicia Schmid, Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a comprehensive consumer research study delving into the specifics of how social media platforms are used for travel.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research study delving into the specifics of how social media platforms are used for travel.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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