The packaged travel segment grew 29% in 2022, from $11.3 billion to $14.5 billion, continuing its recovery. The return of complex trips (and therefore, travel advisors) contributed to offline channel share rebounding more quickly. Higher trip spend and the reopening of international markets have driven the positive change, but challenges remain, largely in the form of economic and supply chain uncertainty. The segment’s growth will taper and stabilize through the forecast period, reflecting the broader market’s recovery pattern.

Analyst: Michael ColettaTopic: Market Overview & SizingSegments: Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While 2022 featured 85% year-over-year growth and the elimination of travel restrictions, Germans felt considerable price pressure, largely driven by inflated utility costs stemming from the Russian invasion of Ukraine. Despite significant growth in several segments, full recovery is not expected until 2026. In light of the ubiquity of smartphone usage, online penetration and recovery precede that of the overall market, with 2022 online totals having matched 2019. Growth will be more measured throughout the remainder of the forecast period as the German market continues seeking broader economic stabilization.

Analysts: Ralph Merten, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These decentralized technologies are now delivering concrete, measurable value to the travel industry. Over the past several years, a diverse set of new Web3 companies have emerged, and many are already driving change in the travel space. Startups continue emerging, providing travelers with new capabilities and flexibilities while impacting overall cost of distribution and settlement for industry players.Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article highlights 17 companies that are implementing Web3 technology, and focuses on:How these organizations are leveraging Web3Description of the specific value-add being provided to the travel industryAssessment of current progress, achievements and challengesOutlook for 2023 and beyond 

Analyst: Norm RoseTopics: Technology Innovation, Business TravelSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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By all available metrics, the U.S. car rental market exceeded expectations in 2022. Despite inventory, staffing and microchip shortages, the segment grew by 24% year-over-year. Daily rates rose to new highs, but given current supply chain constraints and lack of economic relief, the segment anticipates steady, tepid growth moving forward.

Analysts: Michael Coletta, Madeline ListTopic: Market Overview & SizingSegment: Car Rental & Ground TransportationRegion: U.S. & CanadaResearch Type: Report

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Spain’s tourism market performance in 2022 was about as good as could be expected. Amidst COVID recovery, the cloud of economic crisis and war breaking out in Europe, the 2022 gross bookings total represented roughly 70% of 2019 revenue. Despite the rebound, full recovery is not expected before 2026. Nevertheless, specific segments will bounce back sooner. Developments in the rail and hotel segments will be interesting to watch.

Analysts: Fabian Gonzalez, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69% year-over-year growth in 2022, the market nevertheless still came up short of 2019 totals. Rebuilding will continue through 2025, when 2019 totals will finally be surpassed and further growth is finally anticipated. The global return to cross-continental tourism is slated for 2023 and beyond, which will serve as a major recovery factor.This report series features six key markets comprise the Europe travel market: France, Germany, Italy, Scandinavia, Spain and the U.K. Collectively, the series provides comprehensive market sizing and projections for the European travel industry from 2019-2026.

Analysts: Ralph Merten, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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This data sheet provides quick and easy access to updated Eastern Europe travel market sizing data and projections from 2019-2026, including online and total markets, segments and key distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Eastern Europe Travel Market Report 2022-2026be.

Analyst: Krassi SimonskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Market Data Sheet

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The time for pondering and discussing what it means to be “green” in the travel industry is over. In the five decades since the first Earth Day highlighted the need for environmental protection, world tourism has exploded. Concerns regarding overtourism, pollution and rising carbon emissions tied to modern travel only continue to rise. Whether motivated by the love of travel or profit, the tourism industry should heed this warning: accelerate sustainability action and innovation if long-term success is desired.Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article addresses the following topics:Overview of current sustainability practices prevalent in the travel industryChallenges for the travel industry, including going beyond greenwashing and deploying meaningful, nimble solutionsSuggestions for innovation and highlights of up-and-coming green strategiesImpact of sustainable choices and practices on business success 

Analyst: Cathy WalshTopics: Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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U.S. Airlines face business turbulence regularly. Questionable service, too-high fees and delays are persistent concerns in the industry. Nevertheless, 2022 continued the chaotic return to the skies. In COVID recovery, airlines did grow 73%, surpassing the 2019 gross bookings benchmark. As the corporate world cautiously re-enters travel, online bookings and leisure travel dominated. While supply chain and staffing shortages, along with recession mire airlines from returning to pre-pandemic passenger volumes, slow-but-steady growth is still anticipated throughout the forecast period.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegment: AirRegion: U.S. & CanadaResearch Type: Report

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A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by expanding brand reach, enhancing traveler engagement and maximizing customer lifetime value. But consumer privacy protections and a relatively high level of dependence on OTAs in certain segments can often complicate campaign realization. Further, outpacing by other industries leaves travel marketing strategies looking stale. Forward-thinking travel providers are realizing that they can engage directly with consumers through social commerce – a rapidly growing sector where they currently lag. Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article addresses the following topics:Broad overview of direct-to-consumer marketing and social commerce in travelComparison of different marketing/commerce partnership styles, including benefits and challengesExamples and success stories from other industriesRecommendations on how the travel industry could benefit from embracing social commerce 

Analyst: Robert ColeTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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