Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get into the travel business. Over the past two years, several have launched travel booking platforms or announced ambitious plans to do so, even though the online travel agency market is already near saturation and uber competitive. For these players, is success possible? And what will be the impact on the marketplace?Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article focuses on non-travel brands’ forays into the travel space, includingAn historical look at non-travel brand business goals and consumer offeringBroad review of the biggest players in the spaceNew tech/acquisitions that are vital to the market success of these non-travel playerDiscussion of further OTA-type development among non-travel entities 

Analyst: Lorraine SileoTopics: Technology Innovation, Consumer TrendsSegment: Online Travel AgenciesRegions: Europe, U.S. & CanadaResearch Type: Article

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The Scandinavian countries of Sweden, Norway and Denmark began a welcome rebound from two years of COVID-related losses in 2022. Featuring 72% year-over-year growth, healthy gains were made in the region, despite typical supply chain challenges. Recovery to pre-pandemic levels is anticipated in 2025. Online recovery will precede this, as Scandinavia holds the second-highest online penetration rate in Europe. Through the remainder of the forecast period, growth will normalize as several big players make structural changes and the tourism industry restabilizes in the current environment.

Analysts: Friederike Winkowski, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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Tap into the most recent data on the 38+ covered travel markets. Data is presented in a visually interactive, customizable format, and can be exported on demand.

Analyst: Phocuswright AnalystsTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Interactive Charts

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This data sheet provides quick and easy access to updated U.S. travel market sizing data and projections from 2019-2026, including online and total markets, segments and key distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s U.S. Travel Market Report 2022-2026 series.

Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Market Data Sheet

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If anything, positive came out of the pandemic for the cruise industry, it may be the acceleration of innovative ideas and technological enhancements by cruise lines. The major players deftly utilized the unintended downtime to implement technology that leapfrogged several years to meet the demands of both government bodies, and their core customer base. While innovation was in full swing on many ships pre-pandemic, the industry is increasingly advancing technology in several avenues. Optimistically, it is possible to say that the best is yet to come.This analysis features a dive into the cruise segment’s recent and more notable technical developments. Topics covered include:Changes to the booking process, including new tools and capabilities Updates and upgrades to the passenger onboarding experience Progress in the sustainability arena, featuring cruise-specific initiatives Projections for what lies ahead, with newly implemented technology and beyond

Analyst: Marilyn MacallairTopic: Technology InnovationSegment: CruiseRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all sharing, guiding and inspiring through the whole arc of the trip experience. Yet a wide range of opportunities remain untapped, as consumers’ engagement with travel content on social platforms differs from, and still lags other industries. This article addresses the following key topics:Overview of social media utilization for travel and trip planning Analysis of social media platform choice/preference by age Discussion of influencers’ value in travel marketing Highlights of missed and potential opportunities for social travel marketersThis article is derived from the findings of Phocuswright’s U.S. Consumer Travel 2022 survey and explores who is using social for travel, what platforms they’re on, and the role social media plays in their travel practices.

Analyst: Madeline ListTopics: Social & Search, Consumer Trends, Destination & Activities Marketing, Mobile, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Article

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The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High prices and steady demand contributed to the 42% year-over-year growth rate. Nevertheless, economic and political problems – mirroring those seen throughout Europe – will pose challenges that ultimately temper growth. Still, due in part to the 2024 Paris Olympic Games, the France travel market is projected to exceed pre-pandemic gross bookings that year. With growing digitization, online bookings will precede the overall market recovery, besting 2019 in 2023. Following the Games, gross bookings will decline slightly, with positive growth returning in 2026.

Analysts: Peter O'Connor, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine, Bulgaria, Czechia (a.k.a. Czech Republic), Greece, Hungary, Romania and the Baltic Region. This report provides market sizing, projections and key segment analysis for the Eastern Europe travel industry through 2026. 

Analysts: Krassi Simonski, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report

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The U.S. hotel & lodging market did not just recover in 2022, it prospered. High demand lifted average daily rates (ADR) and occupancy, leading to a record-breaking year as room revenue swept past pre-pandemic highs. The segment exhibited a healthy 33% year-over-year growth in gross bookings and surpassed 2019 totals handily. Nevertheless, staffing issues and economic concerns continue plaguing the sector, and will pose further challenges in the short-to-medium term.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report

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The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The market exhibited phenomenal 127% year-over-year growth, due in tandem to a travel-hungry populace and inflation-fueled price surges. While gross bookings spiked, the number of travelers still lags, in part due to economic pressures. Featuring the second-highest online penetration globally, the country’s online gross bookings were at their highest proportion to date, and are expected to beat pre-pandemic totals in 2023. Meanwhile, the broader market will take until 2025 to surpass its earlier high. Through the remainder of the forecast period, growth will normalize as economic uncertainty may inhibit consumer purchasing power and the ability of suppliers and intermediaries to effectively execute their growth plans.

Analysts: Dirk Rogl, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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