Spain’s tourism market performance in 2022 was about as good as could be expected. Amidst COVID recovery, the cloud of economic crisis and war breaking out in Europe, the 2022 gross bookings total represented roughly 70% of 2019 revenue. Despite the rebound, full recovery is not expected before 2026. Nevertheless, specific segments will bounce back sooner. Developments in the rail and hotel segments will be interesting to watch.

Analysts: Fabian Gonzalez, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69% year-over-year growth in 2022, the market nevertheless still came up short of 2019 totals. Rebuilding will continue through 2025, when 2019 totals will finally be surpassed and further growth is finally anticipated. The global return to cross-continental tourism is slated for 2023 and beyond, which will serve as a major recovery factor.This report series features six key markets comprise the Europe travel market: France, Germany, Italy, Scandinavia, Spain and the U.K. Collectively, the series provides comprehensive market sizing and projections for the European travel industry from 2019-2026.

Analysts: Ralph Merten, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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This data sheet provides quick and easy access to updated Eastern Europe travel market sizing data and projections from 2019-2026, including online and total markets, segments and key distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Eastern Europe Travel Market Report 2022-2026be.

Analyst: Krassi SimonskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Market Data Sheet

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The time for pondering and discussing what it means to be “green” in the travel industry is over. In the five decades since the first Earth Day highlighted the need for environmental protection, world tourism has exploded. Concerns regarding overtourism, pollution and rising carbon emissions tied to modern travel only continue to rise. Whether motivated by the love of travel or profit, the tourism industry should heed this warning: accelerate sustainability action and innovation if long-term success is desired.Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article addresses the following topics:Overview of current sustainability practices prevalent in the travel industryChallenges for the travel industry, including going beyond greenwashing and deploying meaningful, nimble solutionsSuggestions for innovation and highlights of up-and-coming green strategiesImpact of sustainable choices and practices on business success 

Analyst: Cathy WalshTopics: Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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U.S. Airlines face business turbulence regularly. Questionable service, too-high fees and delays are persistent concerns in the industry. Nevertheless, 2022 continued the chaotic return to the skies. In COVID recovery, airlines did grow 73%, surpassing the 2019 gross bookings benchmark. As the corporate world cautiously re-enters travel, online bookings and leisure travel dominated. While supply chain and staffing shortages, along with recession mire airlines from returning to pre-pandemic passenger volumes, slow-but-steady growth is still anticipated throughout the forecast period.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegment: AirRegion: U.S. & CanadaResearch Type: Report

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A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by expanding brand reach, enhancing traveler engagement and maximizing customer lifetime value. But consumer privacy protections and a relatively high level of dependence on OTAs in certain segments can often complicate campaign realization. Further, outpacing by other industries leaves travel marketing strategies looking stale. Forward-thinking travel providers are realizing that they can engage directly with consumers through social commerce – a rapidly growing sector where they currently lag. Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article addresses the following topics:Broad overview of direct-to-consumer marketing and social commerce in travelComparison of different marketing/commerce partnership styles, including benefits and challengesExamples and success stories from other industriesRecommendations on how the travel industry could benefit from embracing social commerce 

Analyst: Robert ColeTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. Our initial study examined the possibility of travel agency extinction. Instead, with business models changing, the need for professional and personal services has remained high throughout. Travel agents are not only surviving, but they are also thriving.This 2022 study focuses on the travel agent community. The pandemic severely tested the strengths of networks and relationships and, it brought home the importance of travel agents and the wealth of knowledge they hold.

Analysts: Claudia Unger, Charuta FadnisTopics: Market Overview & Sizing, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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The Asia Pacific travel market, the world’s largest regional market pre-pandemic, continues to face significant challenges in the post-pandemic landscape. Market recovery and developments vary, due to differing government safety protocols and travel restrictions. This report provides comprehensive market sizing and projections for the Asia Pacific travel industry from 2019-2025, including analysis of key segments, country-level share and trends, distribution dynamics and more.

Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report

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Each year, Phocuswright publishes a content series that identifies the most significant innovation trends in travel technology and distribution for the upcoming year and beyond. This year we again incorporate the views of our extended analyst team, who contribute a range of perspectives and expertise. This report features brief introductions to the in-depth discussions that will be explored throughout the year. 

Analysts: Michael Coletta, Robert Cole, Cathy Walsh, Hollis Thomases, Dmitry Koltunov, Adam Glickman, Lorraine Sileo, Norm RoseTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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This data sheet provides quick and easy access to updated Asia Pacific travel market sizing data and projections from 2019-2025, including online and total markets, segments and key distribution channels.

Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Market Data Sheet

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