Use of Online Social Networks

Beresford Research surveyed over 400 users of online social networking sites this summer, including Facebook, My Space, Linked In and others, to learn how people over 18 are using online social networks. In doing so, the company identified four distinct groups of users, and in addition to uncovering the influence of social networks, found that online social networking is their most important online activity other than email. Even among offline activities, the importance of online social networking is only exceeded by going out with friends. Beresford Research.