Mobile's Breaking Points: Are Smartphones Ready for Center Stage in Travel Planning?
We've all seen the headlines: The mobile era has arrived – and it's impacting travel planning in a big way. Today's consumers have a multitude of travel apps and mobile websites at their fingertips, but just how willing are they to use them to plan the perfect getaway? Recent research from Phocuswright and Google shows that annual getaways are often the biggest discretionary purchase travelers make all year. Is mobile ready for that kind of responsibility?
On July 28, 2016, Phocuswright's vice president, research, Douglas Quinby, and Google's product marketing manager, travel, Shelby Coyne, explored the travel purchase process through the lens of mobile. Moderated by Lorraine Sileo, Phocuswright's senior vice president, research, this 35-minute presentation includes a Q&A segment.
Webinar topics include:
- A general discussion about the travel purchase process, including how often travelers think about vacations, how often they actively plan trips, and how they get inspired
- A deep-dive into mobile travel planning, examining how many U.S. and European travelers shop and book trips with smartphones and what inspires travelers to turn to smartphones when planning trips
- An analysis of consumer confidence levels when performing various travel-related tasks on mobile devices, and when travelers feel the need to switch devices
- A discussion of mobile's biggest shortcomings and what needs to happen next on the mobile-travel front
Download the presentation deck and audio recording of this FREE webinar to understand the weaknesses in mobile travel planning and where to find opportunity for your business.