Independent Lodging: Lost Opportunities?

From four-room country inns to large, urban hotels/motels, these properties are truly self-sufficient – operating with little if any guidance from a franchise or rep company. As distribution and marketing costs rise and decisions get more complex, many independent properties don't have the tools, resources or expertise to compete. Yet many continue to survive, and thrive.

On November 10, 2015, h2c and Phocuswright compared the unique attributes of independent properties in Europe versus the U.S. Download today to discover which partners and channels are most effective and where they will be placing their marketing and distribution budgets in the future. How are independents faring and what does their future look like? By shedding light on the challenges and preferences of independent properties, you will gain a better understanding of their wants and needs. This 35-minute webinar includes a Q&A segment.

Webinar topics include:

• Size and composition of the independent lodging market
• Key differences: Europe vs. U.S.
• Most and least effective distribution and marketing channels
• Adoption of technology systems

Research Partners and Sponsors
Phocuswright and h2c's research was made possible by the partners and sponsors of the study: 

PARTNERS
Dashbell 
Hotelbeds 
HSMA 
Miles Media Company 
Northstar Business Development and Licensing 
Travelport 

SPONSORS
AccorHotels 
GTA 
Hilton (Curio) 
HRS Group 
IDeaS 
Leading Hotels of the World Ltd. 
Marriott 
SiteMinder 
TripAdvisor 
Worldhotel