Free Travel Research
How Travel Agents Can Drive Customer Engagement by Embracing Emerging Technology Trends in the ANZ Market
How Travel Agents Can Drive Customer Engagement by Embracing Emerging Technology Trends in the ANZ Market
- Published:
- June 2013
- Analyst:
- Norm Rose
Sponsored by
We are in the age of instant information. Consumers now have powerful portable technology at their fingertips that brings unlimited content to any place at any time. Smart devices and tablets are transforming all businesses, especially in the travel industry. This paper reviews trends in web and portable technology that are affecting the travel markets in Australia and New Zealand (ANZ), and provides practical advice on how leisure and corporate travel agents can keep up with the rapid pace of technology change.