Emerging Markets Update: Breaking Barriers in Latin America
- May 2017
- Carolina Sass de Haro
Have emerging markets lived up to their expectations in the travel space? It seems like just a few years ago the BRIC countries – Brazil, Russia, India and China – were expected to break records in travel growth. Led by an expanding middle class with a sense of adventure, the combination of demographics, financial means and technology were to catapult emerging markets into online travel history. But some regions such as Latin America have not yet reached their potential, while others have thrived. What challenges still need to be met for travel e-commerce to reach its potential around the world?
Download the presentation deck and audio recording of the May 11, 2017 webinar - sponsored by Digital River World Payments - to explore the obstacles that emerging markets still need to face, such as those related to the economy, infrastructure, culture and payments, with a focus on Latin America.
In this webinar, Phocuswright's market specialist, Latin America, Carolina Sass de Haro, and Digital River World Payments' Brian Kruse, director, global sales, and Harry Boyd, head of global sales, explore the state of emerging markets in online travel. They discuss the obstacles that emerging markets still need to face, such as those related to the economy, infrastructure, culture and payments, with a focus on Latin America. Moderated by Lorraine Sileo, senior vice president, research at Phocuswright, this 35-minute webinar includes 15 minutes of Q&A.