Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
Traveler Technology Survey 2012
Category: Consumer Trends Published: December 2012 Analysts: Marcello Gasdia, Carroll Rheem US $995Until recently, travel companies’ online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed...
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012
Category: Destination & Activities Marketing Published: September 2012 Analysts: Marcello Gasdia, Carroll Rheem US $995With uncertainty still lingering over many of the world’s economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how...
European Consumer Travel Report Third Edition
Category: Consumer Trends Published: September 2012 Analysts: Carroll Rheem, Marcello Gasdia US $1,495Phocuswright’s European Consumer Travel Report Third Edition (ECTR) explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year...
India Consumer Travel Report
Category: Consumer Trends Published: May 2012 Analysts: Marcello Gasdia, David Juman, Douglas Quinby US $995Phocuswright’s India Consumer Travel Report provides a complete picture of contemporary Indian travelers: who they are, how they travel, how they shop, and what they want. This report includes...
U.S. Consumer Travel Report Fourth Edition
Category: Consumer Trends Published: May 2012 Analysts: Carroll Rheem, Marcello Gasdia US $1,495While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. Phocuswright’s U.S. Consumer Travel Report Fourth Edition features longitudinal analyses...