Mr. Gasdia joins Phocuswright with a background in applied market research. With an emphasis on quantitative methodology, Marcello applies skills that are fundamental to Phocuswright's consumer research projects including research design and implementation, statistical analysis and meaningful dissemination. Marcello holds an M.S. degree in applied social research from the City University of New York: Hunter College where his research focused on consumer behavior and the impact of technology on service sector markets.
Staying Local: A Study of the U.S. Road Traveler
Category: Destination & Activities Marketing Published: July 2013 Analysts: Marcello Gasdia, Bing Liu US $995Finally, the nitty-gritty on the quintessential American vacation: Phocuswright’s Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of dynamic trends in the U.S. domestic...
U.S. Consumer Travel Report Fifth Edition
Category: Consumer Trends Published: April 2013 Analysts: Marcello Gasdia, Carroll Rheem US $1,495While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright’s...
Presentation: Phocuswright's Traveler Technology Trends 2012
Category: Consumer Trends Published: December 2012 Analysts: Carroll Rheem, Marcello Gasdia, Douglas QuinbyTwitter, Facebook or Pinterest? Smartphone, tablet, desktop … or perhaps all three? Connecting with travelers today means navigating a quickly changing array of platforms and devices. With so many...
Traveler Technology Survey 2012
Category: Consumer Trends Published: December 2012 Analysts: Marcello Gasdia, Carroll Rheem US $995Until recently, travel companies’ online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed...
Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012
Category: Destination & Activities Marketing Published: September 2012 Analysts: Marcello Gasdia, Carroll Rheem US $995With uncertainty still lingering over many of the world’s economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how...