Ms. List's zeal for travel and consumer insight led her to Phocuswright, where she supports syndicated, special and custom projects. Prior to joining the team, Madeline worked in qualitative and custom research for the finance and beauty industries. She has a B.A. in business and politics from Brandeis University, where she became a Circumnavigators Club Foundation Scholar, studying sustainable ways to improve lives of persons with disabilities in seven countries. Madeline currently resides in New York City. In her spare time, you can find her training at circus school, playing guitar and trying new recipes from countries she's visited.
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Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Category: Social & Search Published: May 2023 Analysts: Madeline ListTravel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all sharing, guiding and inspiring through the whole arc of the trip experience. Yet a wide range of...
U.S. Car Rental Market Report 2022-2026
Category: Market Overview & Sizing Published: April 2023 Analysts: Michael Coletta, Madeline List US $795By all available metrics, the U.S. car rental market exceeded expectations in 2022. Despite inventory, staffing and microchip shortages, the segment grew by 24% year-over-year. Daily rates rose to new...
U.S. Consumer Travel 2022: Travel Product Consumption
Category: Consumer Trends Published: October 2022 Analysts: Madeline List US $495After extended lockdowns, COVID anxiety, and hesitation to travel, 2021 ushered in the start of a rebound. Widespread vaccine access, easing restrictions and increased lodging and air capacity made 2021...
U.S. Consumer Travel Report 2022 (Series)
Category: Consumer Trends Published: October 2022 Analysts: Chris Thompson, Madeline List US $995U.S. travelers returned to their travel habits and preferences with a healthy appetite in 2021. While not yet fully shaking off pandemic concerns and expectations, the rebound showcased a desire to...
U.S. Car Rental Market Report 2021-2025
Category: Consumer Trends Published: March 2022 Analysts: Michael Coletta, Madeline List US $795With the echo of the 2020 downturn still lingering, eyes were on 2021 as the year that would kickstart the pandemic recovery for the car rental sector. Following a 37% drop in 2020, the industry...