Georgette James

Following an all-time high in 2015, the incidence of leisure travel among U.S. adults declined somewhat in 2016, and Americans spent less on travel and took fewer trips, on average. Despite the drop, however, more U.S. travelers stayed in a hotel in 2016, and more now seriously consider private accommodation options than in the past. The growing millennial traveler segment is increasingly influential, and more travel shopping, planning and booking has shifted to mobile devices. Based on a comprehensive survey of leisure travelers’ attitudes and behavior, this special collection of reports provides a range of data and analysis on key aspects of the U.S. leisure travel market.

While travel and tourism rank on a par with other spending categories, not all Americans put leisure travel at the top of their wish list. In 2016, one third of U.S. adults did not take a vacation. This Spotlight explores the segment of the U.S. population that does not travel for leisure, including their reasons for staying home and significant differences across age, income and other demographics.