Research
Power User Profile
Phocuswright Power Users utilize and leverage Phocuswright research to power great decisions at their companies. We interviewed these Open Access subscribers to uncover how they take advantage of Phocuswright's vast research library and data visualization tools.
Anonymous User
Research Specialist at a Leading Consulting Firm
"Phocuswright has the best data globally for the online and offline travel market. The coverage of Asia-Pacific, Europe, U.S. and Global and those views (globally and regionally) are super powerful."
One particularly helpful item that Phocuswright offers is the U.S. consumer survey over several years. This not only gives us the current view but I can also go back many years. And in the online travel world, going back 3-4 years, you can already see a lot of changes happen.
What do you do for your consulting firm?
I do industry analysis for the travel industry.
How often do you use Phocuswright?
Twice a month on average, depending on the project.
Which of the following Phocuswright services/products do you use?
I use the market data sheets the most. It's critical to my research. Also, on the research side, the consumer surveys are also very helpful for my daily work. Phocuswright conducts the survey on an annual basis and it's really interesting to see how things change over time. Other than that, Dashboard Announcements for subscribers are quite useful. From time to time, I flip through the events website phocuswrightconference.com.
What about Phocuswright's research do you find most helpful?
As I mentioned before, Phocuswright has the best data globally for the online and offline travel market. The coverage of Asia-Pacific, Europe, U.S. and Global and those views (globally and regionally) are super powerful.
Can you give an example of a time when Phocuswright's research provided you insight into a solution you were working on?
We were recently looking at the evolving behavior of the U.S. traveler when booking and the research process they go through when trying to book a trip. One particularly helpful item that Phocuswright offers is the U.S. consumer survey over several years. This not only gives us the current view but I can also go back many years. And in the online travel world, going back 3-4 years, you can already see a lot of changes happen. It's not like other traditional industries so this is very valuable for us to look at how people booked 4 years ago and what has changed. And it's helpful to look at evidence of change and then figure out what are the reasons that would drive this change.
How do you see travel changing in the next 10-20 years?
I think a few things: first, overall, I think there will be more automation, help from AI, machine learning. More offerings will be based on data. Packages will be done automatically, not manually. There will also be more personalized packages offered to each individual customer. Right now this is done manually by travel agents but in the future more and more will be done by machines.
What do you like to do when you're not solving problems for your consulting firm?
Travel, definitely!
I do industry analysis for the travel industry.
How often do you use Phocuswright?
Twice a month on average, depending on the project.
Which of the following Phocuswright services/products do you use?
I use the market data sheets the most. It's critical to my research. Also, on the research side, the consumer surveys are also very helpful for my daily work. Phocuswright conducts the survey on an annual basis and it's really interesting to see how things change over time. Other than that, Dashboard Announcements for subscribers are quite useful. From time to time, I flip through the events website phocuswrightconference.com.
What about Phocuswright's research do you find most helpful?
As I mentioned before, Phocuswright has the best data globally for the online and offline travel market. The coverage of Asia-Pacific, Europe, U.S. and Global and those views (globally and regionally) are super powerful.
Can you give an example of a time when Phocuswright's research provided you insight into a solution you were working on?
We were recently looking at the evolving behavior of the U.S. traveler when booking and the research process they go through when trying to book a trip. One particularly helpful item that Phocuswright offers is the U.S. consumer survey over several years. This not only gives us the current view but I can also go back many years. And in the online travel world, going back 3-4 years, you can already see a lot of changes happen. It's not like other traditional industries so this is very valuable for us to look at how people booked 4 years ago and what has changed. And it's helpful to look at evidence of change and then figure out what are the reasons that would drive this change.
How do you see travel changing in the next 10-20 years?
I think a few things: first, overall, I think there will be more automation, help from AI, machine learning. More offerings will be based on data. Packages will be done automatically, not manually. There will also be more personalized packages offered to each individual customer. Right now this is done manually by travel agents but in the future more and more will be done by machines.
What do you like to do when you're not solving problems for your consulting firm?
Travel, definitely!
(Conversation has been edited for clarity.)
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