Presentation: Tweet This! Social Travel Grows Up... Or Does It?

Summary

_p_The explosion of the social Web has amplified the voice of today's travelers. Whether they're posting travel reviews or sharing travel experiences with their social network, consumers aren't shy about speaking up online. They may be talking, but does that mean anyone is listening, or that what they're saying is having an impact? With the proliferation of social travel sites and functionality, and more links than ever between social networks and travel websites, how does social travel activity actually influence online travel planning and shopping? _em_Tweet This! Social Travel Grows Up… Or Does It?_/em_ is a one-hour Webinar (held August 24, 2011) that examines the role of social media in online travel. The event is hosted by Douglas Quinby, Phocuswright's senior director, research, and includes key findings from _em_Phocuswright's Social Media in Travel 2011: Traffic, Activity & Sentiment_/em_ report. Douglas is joined by Mario Jobbe, co-founder and COO of Circos Brand Karma for questions and answers. _strong_KEY INSIGHTS_/strong__ul_ _li_Impact of traveler reviews on online travel planning and shopping _/li_ _li_Cross-visitation and referrals between hotel websites and social networks, including Facebook and Twitter _/li_ _li_Traveler review volume by hotel class and type of website (OTAs vs. traveler review sites) _/li_ _li_Online traveler review sentiment by hotel star category _/li_ _/ul_ Purchase this recording to learn more about the role and impact of social media and content on travel planning and purchasing.