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Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for online dominance remains fierce, and OTAs currently capture 38% of online bookings. Expedia and Booking.com maintain their grip on the OTA market, with a combined 92% share of OTA gross bookings. This report provides a high-level overview of the U.S. OTA landscape, including key players, segment and distribution analysis, and sizing projections through 2022.Analysts: Alice Jong, Cathy WalshTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on online travel agencies, metasearch companies and the battle for online bookings. For those seeking a better understanding of OTAs and other online intermediaries, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Consumer Trends, Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Collection
Expedia and Booking.com continue to dominate the U.S. online travel agency space, and the two are making deeper inroads into segments outside flights and hotels. The two segment leaders, along with other key players such as Google and TripAdvisor’s Viator, are actively targeting the travel activities market. Meanwhile, OTAs seek other ways to gain an edge, and are exploring voice, machine-learning and chat-based functionality. This report explores the most notable trends and stories that are currently impacting the U.S. OTA landscape.Analysts: Alice Jong, Cathy WalshTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies’ (OTAs) competition no longer comes just in the form of other traditional OTAs and suppliers, but also as metasearch platforms, private accommodation aggregators, mobile-only apps and newer platforms hoping to carve a niche for themselves.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report