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For nearly two years, the Lufthansa Group was alone in Europe in its efforts to establish direct connect as a new standard in airline distribution. Finally, the New Distribution Capability (NDC) seems poised to become a real air distribution standard. This analysis focuses on the status of airline distribution in Europe and the outlook for airlines, OTAs, TMCs, corporations, GDSs and technology providers.Analyst: Dirk RoglTopic: Technology InnovationRegion: EuropeResearch Type: Article
IATA’s New Distribution Capability (NDC) and ONE Order initiatives hold significant long-term promise for airlines and their partners to reimagine product distribution, merchandising and order management. But these potential benefits come hand-in-hand with some risks and challenges. This publication, part of a four-part series analyzing the complex dynamics of the air distribution sector, examines key challenges affecting major players across the industry, providing valuable insights for anyone interested in air distribution. Analyst: Michael GerraTopic: Technology InnovationSegment: AirRegion: RegionResearch Type: Report
Air travel distribution is a complex ecosystem of suppliers, aggregators, resellers and buyers, cooperating and competing for a share of the traveler’s attention and wallet. While all these industry segments share common goals, they follow diverse and often competing business strategies. This publication, part of a four-part series analyzing the complex dynamics of the air distribution sector, explores each key industry segment and region for a detailed view of the current distribution landscape. Analyst: Michael GerraTopic: Technology InnovationSegment: AirResearch Type: Report