Want to know what publications our analyst team recommends? Explore the segment-specific recommended reading lists HERE.
Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and beyond. This year we incorporate the views of our extended analyst team, who are industry experts in a range of areas. This paper features introductions to more in-depth discussions on these topics that will be published throughout the remainder of this year.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseTopic: Technology InnovationResearch Type: Report
Increasingly, companies realize that paying lip service to their audience in the form of brand positioning and advertising messages may bring in customers, but not retain them. Brands have to live up to the expectations they create for their customers, and those expectations cross boundaries of time, device and form of interaction. Companies in every industry need to think hard about how to produce great customer experiences, and travel has its own unique challenges.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Each year, Phocuswright publishes its pick of the top business and technology trends that will shape the future of travel distribution. This Spotlight presents still-developing trends are most likely to have widespread, near-term impact across the travel industry, including artificial intelligence, predictive analytics and more.Analyst: Bob OffuttTopic: Technology InnovationSegments: Air, Hotels & LodgingResearch Type: Report
Today’s mobile consumers demand instantaneous personalized information and service. They expect brands to deliver advice based on specific needs and engagement at every stage of the travel journey – from shopping, purchasing and experiencing to considering repeat business. Meeting these demands is the mobile challenge for brands.Analyst: Caryn SmithTopic: Technology InnovationResearch Type: Report