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The hype around Artificial Intelligence (AI) is staggering. It’s difficult to pick up a technology publication today without seeing some reference to AI, but what does it mean for the travel industry? Drawing on a series of mini-case studies and related interviews with both AI technology providers and users, this article provides concrete examples of how AI is adding value to the travel industry, and how it will continue to do so in the near future.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Article