Online Flight Bookings: Supplier vs. OTAs

For the past five years, the supplier-direct vs. OTA battle has been a constant game of tug-of-war. As soon as consumers started to prefer OTAs over supplier websites, airlines stepped up their game and shifted the balance of power in their favor. Repeat the cycle several times over the years and today, we have renewed competition on a new channel: mobile. Watch the video to see who's winning … for now.  

Purchase Phocuswright's U.S. Consumer Travel Report Eighth Edition to understand and leverage the key trends that are driving the behavior of today's travelers.