Research Insights
European Online Travel Market Soars Amidst Recovery
European Online Travel Market Soars Amidst Recovery
- Published:
- December 2011
- Analyst:
- Douglas Quinby
The European online travel market is expected to grow 13% in 2011, as the overall travel market continues a moderate recovery, according to the new report Phocuswright's European Online Travel Overview Seventh Edition. Following a 2010 rebound, the total European travel market is projected to grow 3% in 2011, amidst ongoing economic uncertainty.
Following a substantial 17% jump in 2010, the European online leisure/unmanaged business travel market will maintain double-digit growth through 2012. The online market's gains are driven largely by online travel agencies (OTAs), which are projected to grow 19% in 2011.
With European online travelers continuing to shift to online channels, European online travel penetration will soon overtake that of the U.S. By 2013, Europe's online leisure/unmanaged business travel market will comprise 41% of the total travel market, versus 40% in the U.S.
Phocuswright's European Online Travel Overview Seventh Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2013. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights marketing, distribution and consumer trends for key travel segments, including air, hotel, car rental, tour operators, rail and cruise.
Topics include:
- Size of the European travel market and six individual country markets
- Market forecasts through 2013
- Distribution patterns by segment and channel
- In-depth analysis of all major travel supplier segments
- Trends among key travel companies