Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?  is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers perceive brand loyalty and engage with the current ecosystem.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright's Travel Forward: Data, Insights and Trends for 2026 provides broadscale insights into the $1.67 trillion global travel market, offering essential data for understanding industry trends and growth. Featuring highlights by segment, channel, consumer behavior metrics and more, this report equips industry stakeholders with the key data and trends needed to navigate the evolving travel landscape. 

Analysts: Phocuswright Research, Phocuswright Analysts, Stan PawlowTopics: Consumer Trends, Market Overview & Sizing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer research study examining how U.S. travelers integrate generative AI into trip planning and booking, reshaping the way they search, decide and spend.

Analysts: Alicia Schmid, Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Europe, U.S. & CanadaResearch Type: Report

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Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers perceive brand loyalty and engage with the current ecosystem.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Chat, Plan, Book: GenAI Goes Mainstream is part of a comprehensive consumer research study delving into the specifics of how U.S. and European travel consumers employ technology in their travel journey, spanning everything from inspiration gathering to the in-destination experience.

Analysts: Alicia Schmid, Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Europe, U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year.  Phocuswright is fielding an online consumer survey quarterly throughout 2025 targeting the general U.S. adult population who has internet access and travels for leisure.

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Article

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Phocuswright’s U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making is part of a comprehensive consumer research study focused on the incredibly dynamic short-term rental travel segment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape is part of a comprehensive consumer research study focused on sustainability in the incredibly dynamic short-term rental travel segment modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S. Short-Term Rentals 2025: is a comprehensive consumer research study focused on sustainability in the incredibly dynamic short-term rental travel segment modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s U.S. Short-Term Rentals 2025: Host and Property Manager Trends is part of a comprehensive consumer research study focused on sustainability in the incredibly dynamic short-term rental travel segment modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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