This comprehensive report, based on a survey of European travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Bing Liu, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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This report, based on a comprehensive survey of U.K. travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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The Italian travel market exhibited a healthy upturn in 2023, driven by high prices and migration from offline to digital booking platforms. The overall market reached €27 billion, underpinned by a 42% jump in mobile bookings which now represent a significant portion of online transactions. Looking ahead, the momentum is set to continue with expectations of consistent yet moderated annual growth. Future projections are buoyed by key sectors like airlines and hotels, which have effectively capitalized on rising demand and digital advancements.

Analysts: Stanislas Feminier, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically returned to pre-pandemic spending habits. Traditional vacation packagers led this surge, driven primarily by a strong demand for unique and customizable travel experiences. Projections suggest restabilization, with growth expected to moderate through 2027.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize everything from customer interfaces to back-end operations. Leading companies including OpenAI, Google, and Amazon, accelerated the development of more advanced language models, influencing travel companies to invest in and experiment with GenAI to address their needs. Consumer acceptance is still mixed, with usage remaining relatively low for the time being. As GenAI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold, and managed.

Analysts: Cathy Walsh, Michael ColettaTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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The U.S. cruise industry has soared to new heights in 2023, with gross bookings rising an impressive 122% over the previous year, surpassing previous peaks. This resurgence is underpinned by robust growth in new and younger cruiser demographics, coupled with increases in both onboard and pre-cruise spending. Looking ahead, the cruise sector will tackle emerging challenges such as port capacity and environmental impact, with innovative uses of AI enhancing everything from passenger experience to operational efficiency.

Analysts: Marilyn Macallair, Michael ColettaTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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This data sheet provides quick and easy access to updated U.S. travel market sizing data and projections from 2021-2027, including online and total markets, segments and key distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s U.S. Travel Market Report 2023-2027 series.

Analysts: Coney Dongre, Stan Pawlow, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Tours & PackagesRegion: U.S. & CanadaResearch Type: Market Data Sheet

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As the digital landscape evolves, U.S. online travel agencies (OTAs) continue growing, with 2023 witnessing a solid yet decelerated 14% expansion in response to a stabilizing consumer demand post-pandemic. Hotels continue constituting the majority of OTA gross bookings. Nevertheless, the channel faces customer retention challenges. They aim to address them with technological innovation, leveraging breakneck technological innovation.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Germany's travel market reclaimed its position as Europe's largest in 2023, with an 18% increase in gross bookings reaching €68 billion, signaling a full recovery to pre-pandemic levels. Online transactions continued to dominate, driven by robust growth across all travel segments and a significant shift towards direct online sales by suppliers. Mobile bookings also made substantial strides. The healthy performance extended to various sectors, benefiting from normalizing travel patterns. This resurgence marks a pivotal era of digital transformation and re-stabilization in the German travel industry, set against a backdrop of ongoing challenges like inflation and sector-specific strikes.

Analysts: Ralph Merten, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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Spain's travel market completed its recovery in 2023, with gross bookings rising 36% to €34.6 billion. Online transactions led this growth, advancing to record levels. The shift towards mobile also gained momentum, reflecting growing consumer confidence, Hotel bookings surpassed pre-pandemic levels significantly. Looking ahead, the Spanish travel market is poised for moderated growth, facing challenging by economic conditions and digital advancements.

Analysts: Fabian Gonzalez, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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