Phocuswright’s Travel Innovation and Technology Trends 2025 aims to provide an in-depth overview of the real-time developments surrounding the travel industry, including key focal points on the impact of generative AI on in-destination experiences, company operations, distribution dynamic and more.

Analyst: Michael ColettaTopics: Technology Innovation, Business Travel, Consumer Trends, Mobile, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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This article explores how travel operators are adapting to these developments and the potential for international cooperation to reduce compliance complexity and drive sustainable growth.

Analyst: Norm RoseTopics: Technology Innovation, Business TravelSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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Amidst the technological evolution of COVID recovery, sustainability has become a cornerstone, with major companies integrating green practices into their travel policies, reflecting a broader shift towards environmental responsibility. However, this commitment has raised some questions about its genuineness, when considering the range and depth of corporate emission reduction targets, and its impact on the bottom line. The future of corporate travel will not only hinge on financial recovery but also on the successful integration of sustainable practices, reshaping its framework in an increasingly eco-conscious world.

Analyst: Lorraine SileoTopics: Technology Innovation, Business TravelSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These decentralized technologies are now delivering concrete, measurable value to the travel industry. Over the past several years, a diverse set of new Web3 companies have emerged, and many are already driving change in the travel space. Startups continue emerging, providing travelers with new capabilities and flexibilities while impacting overall cost of distribution and settlement for industry players.Part of a content series that explores some of the most significant technology-driven trends that will influence travel distribution in 2023 and beyond, this article highlights 17 companies that are implementing Web3 technology, and focuses on:How these organizations are leveraging Web3Description of the specific value-add being provided to the travel industryAssessment of current progress, achievements and challengesOutlook for 2023 and beyond 

Analyst: Norm RoseTopics: Technology Innovation, Business TravelSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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Tokenization is a well-established concept: For twenty years, traditional applications surrounded transaction security and sensitive data storage. Incorporating blockchain technologies have now taken the concept of tokenization into a new era. Utilizing tokens – which are representation of a particular asset or utility that live on a blockchain – allows for lowered costs all around and increased business opportunities. Addressed are short, medium, and long-term possibilities for a tokenized future that enables consumers to put forth their travel requirements and have increases supplier competition, transparency, and seamlessness in a secure fashion.

Analyst: Norm RoseTopics: Technology Innovation, Business TravelSegments: Air, Hotels & LodgingRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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