Search, Shop, Buy: The New Digital Funnel

A Phocuswright Special Project

Search, Shop, Buy: The New Digital Funnel

Published: June 2015
With all the choices travelers have today – from how to plan, to how to book and get there – travel companies are finding it hard to keep up. The upcoming Special ProjectSearch, Shop, Buy: The New Digital Funnel, will provide insightful research and analysis into the trip lifecycle. The research will delve into when travelers use OTAs, meta and search – and why they choose one over the other – as well as how trends change from market to market across the globe.

Sponsor this Special Project to address the opportunities and challenges in the global market. Gain insight into consumer trends all over the globe and how to hone your product to each demographic.

Sponsors Will Learn:

  • The path to purchasing travel from dream to go
  • The variations in travel spending across product segments
  • Key demographics for all geographical markets
  • What drives channel, site and destination selection
  • How to hone products and features to match how local travelers plan
  • How new devices and business models are changing "search, shop, buy" track

Choose The Sponsorship That Supports Your Organization's Objectives

Select the sponsorship that best suits your organization's goals. Deliverables can include (depending on sponsorship level):

  • Placement of two custom and proprietary questions in the survey, results of which would be released only to the sponsor
  • Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation
  • Choice of one of the following deliverables: webinar (public or private), speaking engagement, or 4-6 page white paper
  • Analyst presentation via private webinar
  • Tabulated survey results from consumer survey delivered in Excel format
  • Custom segmentation
  • Branding and publicity acknowledgement and rights
  • PDF copy of the summary report that can be shared internally and with members

Design Your Own Sponsorship Package

Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email