The Travel Marketer's Guide to the U.S. Digital Travel Landscape
- December 2017
- Douglas Quinby
This paper, based on new, proprietary consumer and industry research conducted by Phocuswright and commissioned by Bing, provides a map of the digital travel landscape with the modern travel marketer in mind. This analysis outlines the essential trends of online consumer behavior across travel shopping, booking and advertising engagement. It also provides key perspectives from travel marketers on the state of online travel ad spend and top marketing priorities and challenges facing travel brands today.