Good Travels: The Philanthropic Profile of the American Traveler
- October 2015
Good Travels: The Philanthropic Profile of the American Traveler takes a holistic look at the charitable dispositions and giving practices of U.S. leisure travelers to learn about their behavior as it relates to charitable giving linked to their travel. It includes their motivations and influences, philanthropic intentions and their bearing on consumer buying decisions, trip satisfaction and post-trip charitable activities.
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