Empowering Inspiration: The Future of Travel Search

Published February 2012 Analyst: Carroll Rheem

 

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Empowering Inspiration: The Future of Travel Search

With rapid advances in online travel technology, and consumers everywhere becoming increasingly sophisticated in their travel planning and purchasing, understanding travelers' behavior online is tougher than ever. To gain insight into how consumers make their leisure travel decisions online – and how they would like to do so in the future – Amadeus commissioned Phocuswright to conduct a study of travelers from a diverse group of countries. The results, presented in this white paper, highlight the preferences, pain points and aspirations associated with consumers' online travel planning, booking and other travel-related activities.

The research includes data from leisure travelers in the U.S., the U.K., Germany, India, Russia and Brazil, and provides visibility into local dynamics and online traveler behavior in both developed and emerging markets. Find out what gets them going, and how they'd like to plan and purchase their travel online in the years ahead.

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This report is available to everyone as a free download (registration required).
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