Consideration Phase Travels Untapped Opportunity
- October 2017
- Mark Blutstein
Shopping and booking may grab the attention of most marketers, but consumer travel planning is about much, much more. It involves many early decisions like considering what kind of trip it will be, who's going, and what the destination is. All of these early deliberations shape the future trip, from budget to trip length to how much time travelers spend planning their vacation.
Download the presentation deck and audio recording of this 35-minute October 12, 2017 webinar and explore data on how travelers' early considerations overlap with and shape travel planning and the eventual trip.
Presenter: Mark Blutstein, Research Analyst, Phocuswright Inc.
Moderator: Pete Comeau, Senior Vice President, Sales and Marketing, Phocuswright Inc.
Presenter: Seth Forman, Vertical Director, Travel and Tourism, Quantcast
Webinar topics include:
- Factors that motivate travelers to take a trip
- How early trip decisions affect travel planning
- Length of travel planning process
Download now to learn how you can capture more travelers during the planning stage.