Free Travel Research
Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers
Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers
- Published:
- March 2017
![Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers Channel Optimization in Hospitality: Secrets of Data-Driven Hoteliers](/uploadedImages/Research_Updates/Images/HotelBed.jpg?n=8639)
The fragmented nature of the hospitality industry – including property owners, hotel brands and third-party management companies – has created a complex distribution landscape between hoteliers and their guests. Renting a hotel room can be deceptively complex. Interrelated layers of business relationships, technologies and communication methods reach out to an array of market segments through myriad marketing promotions.
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