Asia-Pacific Tourism 2019: Market Trends, Opportunities and the Challenges Facing Tourism Organizations

The paper – in cooperation with TripAdvisor – explores the issues facing APAC destinations in the 21st century, identifying destination management approaches with the potential to foster beneficial results and sustainable growth for the long term.

Based on interviews with six tourism organization leaders who attended the Asia Pacific Destination Leadership Summit, as well as Phocuswright market sizing and consumer research, this paper surveys key global and APAC travel trends and examines their impact on the region’s tourism organizations.