A Wake-Up Call for Sleepwalking Loyalty Programs

All signs seem to be pointing north for customer loyalty, with significant gains reported almost across the board, along with marked optimism about the years ahead. But while the big picture looks promising, a closer look at the survey results raises questions, particularly around the sustainability of the conditions and tactics behind recent loyalty gains.

Download this free global benchmarking survey by Expedia Affiliate Network and Points – presented by PhocusWire – to gain a deep understanding of the current loyalty landscape and uncover ways that you can win over the customer to win at loyalty.