Research Custom Research

Custom Travel Research

You want your company to stand out in a crowded field. Phocuswright's custom research projects can make that happen.

We tailor research, data and analysis to your company's priorities, giving you a distinct competitive advantage. Our proven research methodologies give you the industry-specific data and nuanced analysis to make informed strategic decisions.

Understand consumer behavior relative to your brand and objectives

Benchmark your company's performance against competitors

Optimize your strategy for launching a new travel product, solution or business

Refine your market positioning and messaging to improve results

Identify threats and/or opportunities in the marketplace

Devise a strategy for successful expansion into new markets

Highlight your subject matter expertise as a strategic advantage in your promotional and marketing campaigns

Put Phocuswright's credible "stamp of approval" on the topics of greatest importance to you

Custom Research Project Methodologies

Custom Research Project Packages

There are several ways to get the results of your custom project, whether it's a quick rundown of survey responses or an in-depth analysis of each project component.

  • Grow your brand
  • Detailed results with analysis and research-based recommendations
  • Presentation of the results online or in-person with a Phocuswright analyst
  • Cross-tabulations of survey results
  • Thought leadership products, including white papers, infographics, webinars or live events

Customize Existing Phocuswright Research

Don't need a full-fledged custom research project? We can mine our existing research and put together a customized package to meet your needs.

Custom Survey Questions

Our analysts help you create brand-specific, custom questions to include in Phocuswright's annual consumer surveys for a fraction of the cost of fielding a custom survey.

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Custom Segment Analysis

Cross-reference survey responses to create customized output for new insights into global travelers and their preferences.

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Learn More About Custom Research Projects

We look forward to speaking with you about how Phocuswright can build a custom project for your team.