and Mobile Adoption
adoption is a traveltrend that has unleashed a flurry of
activity and innovation from travel companies that seek to tap into
the powerful new capabilities made possible by portable devices and the Web. While
travelers have been quick to shift certain activities to the these
platforms, other functions are not yet as smartphone-friendly. To
assess the status of the mobile web's impact on the travel industry,
Phocuswright launched a multi-faceted study to examine industry and
traveltrends effect travel supplier innovation
with perennially tight budgets and uncertain economic times, travel
companies must focus their resources on the areas that matter most.
They must pay attention to the change in traveltrends so they're
ready to capitalize on the next opportunity. While the mobile
platform presents huge opportunities, no company can afford to
misallocate their investments in new capabilities. Phocuswright's
Mobile Hits the Mainstream: Leisure and Business TravelTrends
was designed to help companies understand how travelers are
incorporating portable devices into their everyday lives, as well as when they
travel. Because the dynamics of personal and business trips can
differ substantially, the TravelTrends study isolates traveler perspectives for
leisure and business trips. This report examines how travelers are
utilizing the mobile Web throughout the trip life cycle, as well as
what features and capabilities they find most appealing.
hits the Mainstream
include the following:
ownership among leisure travelers increases to 52%, while ownership
among business travelers increases to 73%.
smartphones are losing out significantly to iPhone and Android phones
in personal and business usage.
users are slightly more active on the Internet than Android
users, and substantially more active than BlackBerry users.
of mobile Web users access it even when Internet-connected PCs are
of mobile Web activity (among both business and leisure travelers)
would have otherwise been performed on a computer; but 42% would not
have been done on a computer or at all.
is the most common website category for travel-related activity,
followed by online travel agents, as travelers seek the convenience
of aggregated content.
searching and alerts that communicate relevant, timely travel
information dominate travelers' interest in the mobile Internet.
mobile Web users, over a quarter (26%) of leisure travelers and more
than a third (36%) of business travelers have booked a travel product
on a mobile website or app in the past year.
few travelers are comfortable with the idea of sharing their location
through an online social network (13% very comfortable, 17% somewhat
comfortable); more travelers (33%) are actually very uncomfortable
These are important traveltrends
Phocuswirght offers a wealth of different studies analyzing whatever TravelTrends are important for your business. For
more information on traveltrends regarding mobile usage and adoption purchase
Phocuswright's Mobile Hits the Mainstream: Leisure and Business