Mark Blutstein

Each year, the U.S. leisure travel population fluctuates due to economic conditions as well as personal factors. In 2018, not as many Americans traveled for leisure, but other indicators suggest consumer confidence remains high, even among those who stayed home. Part of the U.S. Consumer Travel Report 2019 series, this report examines the incidence of travel among U.S. adults, with a focus on trip frequency and length, travel spend, travel party composition and loyalty program membership.

Numerous factors impact where and how travelers shop. Travel product plays a role, and so does age. In 2018, there were some clear shifts in traveler shopping and booking behavior. This report, part of the U.S. Consumer Travel Report 2019 series, explores key trends in travel shopping and booking, including online versus offline channels, websites used, booking methods by travel product and more.

Although a smaller share of Americans traveled for leisure in 2018 compared to the previous year, some travel segments clearly benefited from a shift in travel trends. A component of the U.S. Consumer Travel Report 2019 series, this report examines the popularity of major travel products, with a focus on air, car, hotel, private accommodation and in-destination activities.

A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In addition, the share of Americans who travel for leisure shifts from one year to the next, as well as the types of travel products they purchase most frequently. Based on a comprehensive survey of leisure travelers, this updated collection of reports provides a range of data and analysis on key aspects of the U.S. consumer travel market.

Australian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-three percent of Australian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

Brazilian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Thirty percent of Brazilian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

Chinese travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. With an ever-growing traveler population, destinations and travel marketers need to consistently entice travelers to remain top of mind.

Mexican travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Nineteen percent of Mexican destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

German travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-two percent of German destination selectors saythey actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.

U.K. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty percent of U.K. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.