Mark Blutstein

Slow but steady economic growth provides a solid foundation for the European travel market, and despite geopolitical events throughout the region, an improving economy paves the way for European consumers to travel both domestically and across borders. Travel remains important to European culture, regardless of how much or little travelers spend on their trips.

When it comes to shopping for and booking their leisure travel, European consumers have plenty of options at their disposal – both online and offline. And with the growth of mobile platforms from a range of travel suppliers and intermediaries, the touchpoints continue to expand (and improve). This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, provides an overview of shopping and booking trends, including the websites European consumers use to compare and book different travel products, the increasing influence of mobile shopping and booking, and more.

France, Germany and the U.K. are three of Europe’s largest travel markets. So the choices that consumers from these countries make in terms of how to travel, where to stay and what to do greatly influence the size and composition of the broader European market. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, reveals the types of travel products that European consumers book most frequently – including air, hotel and other accommodations, rail and travel activities – and explores their reasons for making these selections.

Europeans love to travel, and nearly half of European travelers begin planning their trips at least three months in advance. But what do they look for in a destination, and where do they go? This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, examines where European consumers go on their trips (and why), and reveals the key information sources they rely on for destination research.

Travel is very important to European consumers, regardless of how much or how little they spend. As the three largest travel markets in Europe, France, Germany and the U.K. account for nearly €120 billion in gross bookings and more than four in 10 European bookings. This report, part of the Europe Consumer Travel 2018 series and based on a comprehensive survey of French, German and U.K. travelers, explores key European traveler metrics, including travel frequency and spend, top travel destinations and more

While baby boomers may no longer be the largest demographic in the U.S. (that distinction now belongs to millennials), boomers have more disposable income and more time to spend on travel than any other generation. These qualities, along with their strong appetite for new experiences, make boomers an attractive segment for a range of travel marketers. This report explores the travel habits of the U.S. baby boomer generation, including how frequently they travel, how they plan and book their leisure trips, how much they spend and more.

For many European consumers, leisure travel accounts for a significant share (if not the largest share) of their discretionary spending. And despite some ongoing economic and political challenges that impact both domestic and international trips, travel remains a priority for Europeans. Focusing on consumers in France, Germany and the U.K., this infographic highlights some high-level findings from Phocuswright’s Europe Consumer Travel 2018 series. Data points include number of travelers, annual travel spend, trip frequency and more.

Following a drop in 2016, the incidence of leisure travel among U.S. adults climbed in 2017. More than seven in 10 Americans took at least one leisure trip in 2017, with notable increases among lower- and middle-income earners. Conversely, average annual travel spend and trip frequency declined slightly. This updated collection of reports provides a range of data and analysis on key aspects of the U.S. consumer travel market.

The travel industry has long sought to understand the millennial mentality, including how their attitudes and preferences impact where they go, whom they travel with, and how much they spend. Now that some millennials have begun to have children and raise families, will their travel behavior change? This report examines the state of U.S. family travel, including a comparison of family travel-related attitudes and activity across generations.

Australia’s economy has enjoyed modest growth for the past several years, and rising consumer spending and increasing employment have been good news for the travel industry. Both outbound and overnight domestic trips have been on the rise, and this growth is expected to continue through 2022, though at a slightly lower rate. Commissioned by Google and based on a comprehensive consumer survey, this research provides a detailed profile of the Australian online leisure traveler.