PhoCusWright@ITB Bloggers Summit
Thursday, 11 March 2010
Berlin Exhibition Grounds
Hall 7.3, Auditorium Europa

All Blogger Passes have been allocated. Thank you for your interest. Follow the conference on Twitter with the "#pcitb" hashtag.

All ITB Berlin ticket-holders are invited to join two Bloggers Summit workshops on Thursday, 11 March—see schedule below

Who will be there? View the list of accredited bloggers here.

Dedicate a day during ITB Berlin to building your network with fellow bloggers and engaging in open conversation about blogging in the travel industry. The PhoCusWright Bloggers Summit has become a popular and lively part of PhoCusWright@ITB and will again draw leading travel bloggers to Berlin to blog, tweet, network and share techniques, strategies and more. The 2010 Bloggers Summit takes place on Thursday, 11 March (following Wednesday's PhoCusWright@ITB conference).

A limited number of complimentary tickets are available. A Blogger Pass provides access to the Bloggers Summit program, the PhoCusWright@ITB conference as well as admission to the entire ITB Berlin Convention.

Accredited bloggers receive free access to:

PhoCusWright@ITB and the Tnooz #tcamp3 on 10 March
ITB Berlin and the ITB Berlin Convention during all days (10-14 March)
Exclusive Bloggers Summit Town Hall with Philip Wolf, president and CEO of PhoCusWright—this will be an intimate gathering for thought provoking conversation of current travel market trends
Bloggers interactive meeting and idea sharing
Two insightful workshops to discuss key trends in travel and the role of bloggers in the online travel economy. The workshops are guided by a panel of leading bloggers from around the world. These workshops are open to all ITB Berlin attendees
View details below

Accredited Bloggers are determined by PhoCusWright. The following criteria will form the basis of the decision making, but exceptions may apply:

Qualified bloggers will be tied to the industry, either by working for or consulting for the travel industry.
How often a blogger posts: minimum of one post per week.
A content review of the blog.
Alexa rankings may be utilized.

View the list of accredited bloggers attending the PhoCusWright@ITB Bloggers Summit on 11 March.

PRELIMINARY SCHEDULE

Thursday, March 11, 2010
PhoCusWright@ITB-Bloggers Summit Program

PhoCusWright@ITB sessions take place at the Berlin Exhibition Grounds in the Hall 7.3, Auditorium Europa; other session locations are noted.

The PhoCusWright@ITB program is sponsored by Frommer’s and is available via a QuickMobile iPhone and mobile application.

10:30 - 11:30
(60 min)
PhoCusWright@ITB Bloggers Summit Town Hall
(Hall 7.3, PhoCusWright@ITB Hospitality Lounge, Auditorium Europa)
(accredited bloggers only)
This will be an intimate gathering with Philip Wolf — president and CEO of PhoCusWright— for thought provoking conversation of current travel market trends.

Moderated by: Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc.

11:30 - 13:00
(90 min)
PhoCusWright@ITB Bloggers Summit: Interactive Meeting and Idea Sharing
(Hall 7.3, PhoCusWright@ITB Hospitality Lounge, Auditorium Europa)
(accredited bloggers only)

Moderated by: Bruce Rosard, Vice President, Sales and Marketing, PhoCusWright Inc.

13:00 - 13:30
(30 min)
PhoCusWright@ITB Bloggers Summit Workshop Panelist Briefing
(Workshop panelists only)

13:00 - 14:00
(60 min)
Lunch
(Hall 7.3, Foyer of Auditorium Europa)
Take this time to relax, network or visit the convention cafe adjacent to PhoCusWright@ITB where lunch is available for purchase. Additional dining is available in the Casino restaurant in Hall 7.3.

PhoCusWright@ITB Bloggers Summit Workshops are open to all ITB ticket-holders.

14:00 - 15:00
(60 min)
PhoCusWright@ITB Bloggers Summit Workshop 1: Using Social Media To Boost The Bottom Line
Presented by Tnooz — Talking Travel Tech
(open to all ITB ticket-holders)

Travel companies, journalists and bloggers learn how social media can bring commercial benefits alongside improving interaction. Explore how to build and implement a workable strategy. Gain inside knowledge from case studies and commentary from an esteemed panel of experts.

Yen Lee, President and Co-Founder, UpTake Networks Inc. (www.uptake.com/blog)
Detlef Meyer, Director, Heritage Consult International (www.heritageconsult.com)
Jonah Sigel, President and CEO, PlanetEye Inc. (http://blog.planeteye.com/)
Guido J. van den Elshout, Blogger, Happy Hotelier (www.happyhotelier.com)

Moderated by: Kevin May, Editor, Tnooz (www.tnooz.com)

15:00 - 15:30
(30 min)
Break

PhoCusWright@ITB Bloggers Summit Workshops are open to all ITB ticket-holders.

15:30 - 16:30
(60 min)
PhoCusWright@ITB Bloggers Summit Workshop 2: Brand Management, Fighting Fires and Finding Fans Through Social Media
Presented by Tnooz — Talking Travel Tech
(open to all ITB ticket-holders)

Discover critical insight into these three pillars of the new world of online interactivity between consumers and brands. This discussion addresses what to do when social media turns against a brand, promoting and nurturing travel companies, turning lookers into advocates and more.

Claude Benard, Consultant-Manager, HoteliTour (http://hotelitour.com)
Robert K. Cole, Founder, RockCheetah (www.rockcheetah.com/blog/)
Samuel Daams, Managing Partner, Travellerspoint (www.travellerspoint.com/blogs.cfm)
Uwe Frers, Managing Director, Escapio (http://en.escapio.com/blog)

Moderated by: Kevin May, Editor, Tnooz (www.tnooz.com)

#tcamp3 is open to all ITB ticket-holders.

16:30 - 18:30
(120 min)
#tcamp3
(Hall 7.3, PhoCusWright@ITB Hospitality Lounge, Auditorium Europa)
Presented by Tnooz — Talking Travel Tech
(open to all ITB ticket-holders; complimentary refreshments for
workshop attendees)
Stop by for a cocktail and enjoy a relaxed conversation about travel tech with industry experts, colleagues and friends. Tnooz editor Kevin May hosts an informal panel of travel tech specialists who address an attendee-generated agenda.
Gold Sponsor • TripCase
Silver Sponsor • Sedo

Please note: The program is subject to change without notice.
Language: PhoCusWright@ITB is conducted in English.

Location: Conference sessions during PhoCusWright@ITB take place in Hall 7.3, Auditorium Europa at the Berlin Exhibition Grounds; other session locations are noted.

Hours: The conference will commence and continue punctually. Please take your seats early; seats are limited and available on a first-come first-served basis.

Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable.

* Program is subject to change
Conference Program Sponsored by

Find trends worth blogging, tweeting and talking about.

The PhoCusWright Bloggers Summit is part of PhoCusWright@ITB, one of the premier events of ITB Berlin. PhoCusWright@ITB offers a collection of keynote addresses, talkback roundtables, and exclusive interviews that cover the important issues and necessary insights that surround technology and travel. Your PhoCusWright@ITB ticket includes access to ITB Berlin. These events are essential for bloggers covering the key trends in travel.

Please contact us with any questions via email or +1 860 350-4084 x500.

PhoCusWright@ITB Bloggers Summit Thursday, 11 March 2010 Berlin Exhibition Grounds Hall 7.3, Auditorium Europa

All Blogger Passes have been allocated. Thank you for your interest. Follow the conference on Twitter with the "#pcitb" hashtag. All ITB Berlin ticket-holders are invited to join two Bloggers Summit workshops on Thursday, 11 March—see schedule below

PRELIMINARY SCHEDULE

PhoCusWright@ITB Bloggers Summit
Thursday, 11 March 2010
Berlin Exhibition Grounds
Hall 7.3, Auditorium Europa

All Blogger Passes have been allocated. Thank you for your interest. Follow the conference on Twitter with the "#pcitb" hashtag.

All ITB Berlin ticket-holders are invited to join two Bloggers Summit workshops on Thursday, 11 March—see schedule below