European Vacation Rentals: A Changing of the Guard?

Europe's €20 billion vacation rental marketplace, at once mature, fragmented and complex, is also experiencing rapid change. Travelers are demanding online booking and user-generated content, and new online entrants are upsetting the established order of things, for homeowners and property management firms alike.

Phocuswright's European Vacation Rental Marketplace: 2011-2013 sheds light on this dynamic, but often difficult to assess market segment. The report delivers a detailed analysis of the vacation rental market across seven key countries in Europe: Denmark, France, Germany, Italy, the Netherlands, Spain and the U.K. Until now, there has been no comprehensive market research on this increasingly important segment of Europe's accommodation sector. Introductory pricing expires December 15, 2011.

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Phocuswright's senior director, research, Douglas Quinby, on Europe's changing vacation rental landscape


In addition to this first-of-its-kind report, Phocuswright's December 7 Webinar – What a Mess! Europe's Fragmented Vacation Rental Marketplace – explores and unravels the remarkable complexity and rapid evolution of the Continent's vacation rental market. This event reveals some of the key data and trends influencing the European vacation rentals. Pre-registration (US$199) is required; research seatholders receive discounted pricing. Event details and registration links.