Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research study delving into the specifics of how social media platforms are used for travel.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer research study focused on consumer social media behavior in the modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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This report, based on a comprehensive survey of Spain travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused on sustainability in the modern travel environment.

Analysts: Madeline List, Coney DongreTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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This comprehensive report, based on a survey of European travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Bing Liu, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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This report, based on a comprehensive survey of U.K. travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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The Italian travel market exhibited a healthy upturn in 2023, driven by high prices and migration from offline to digital booking platforms. The overall market reached €27 billion, underpinned by a 42% jump in mobile bookings which now represent a significant portion of online transactions. Looking ahead, the momentum is set to continue with expectations of consistent yet moderated annual growth. Future projections are buoyed by key sectors like airlines and hotels, which have effectively capitalized on rising demand and digital advancements.

Analysts: Stanislas Feminier, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically returned to pre-pandemic spending habits. Traditional vacation packagers led this surge, driven primarily by a strong demand for unique and customizable travel experiences. Projections suggest restabilization, with growth expected to moderate through 2027.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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In 2023, generative AI (GenAI) took center stage in the travel industry, driving efforts to optimize everything from customer interfaces to back-end operations. Leading companies including OpenAI, Google, and Amazon, accelerated the development of more advanced language models, influencing travel companies to invest in and experiment with GenAI to address their needs. Consumer acceptance is still mixed, with usage remaining relatively low for the time being. As GenAI technologies evolve, the travel sector is poised to see significant changes in how services are marketed, sold, and managed.

Analysts: Cathy Walsh, Michael ColettaTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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The U.S. cruise industry has soared to new heights in 2023, with gross bookings rising an impressive 122% over the previous year, surpassing previous peaks. This resurgence is underpinned by robust growth in new and younger cruiser demographics, coupled with increases in both onboard and pre-cruise spending. Looking ahead, the cruise sector will tackle emerging challenges such as port capacity and environmental impact, with innovative uses of AI enhancing everything from passenger experience to operational efficiency.

Analysts: Marilyn Macallair, Michael ColettaTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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