The customer journey in travel marketing has transformed dramatically over time, reflecting broader shifts in traveler behavior, technology, and societal trends. From the early days of mass marketing in the "product era" to today’s emphasis on personalization and authenticity, each phase of the traveler’s journey—Inspiration, Research, Planning, Validation, Booking, Experience, and Sharing—has evolved into a complex, non-linear process.

Analyst: Robert ColeTopic: Technology InnovationSegments: Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Article

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Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of publishing this report there are nearly 8,000 companies in our Travel Startups Interactive Database. This analysis of travel startup funding covers companies founded since 2014 and includes funding rounds raised by these companies through the third quarter of 2024.

Analyst: Michael ColettaTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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Phocuswright’s Travelers and Tech 2024: GenAI, VR and More is part of a comprehensive consumer research study delving into how travel consumers use technology in the course of their trip planning and execution.

Analysts: Michael Coletta, Alicia SchmidTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Travelers and Tech 2024: Attitudes and Usage is part of a comprehensive consumer research study delving into the specifics of how travel consumers employ technology in the course of trip planning and execution.

Analysts: Alicia Schmid, Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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This article explores how travel operators are adapting to these developments and the potential for international cooperation to reduce compliance complexity and drive sustainable growth.

Analyst: Jesus Salgado CriadoTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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Google's decision to reverse its plan to eliminate third-party cookies from Chrome offers a temporary reprieve for travel advertisers. However, it highlights the growing emphasis on privacy and the need for alternatives like first-party data and contextual advertising. While third-party cookies remain for now, they are unlikely to be a long-term solution. Travel brands must continue to invest in diverse, privacy-focused strategies to stay competitive in the evolving digital landscape.

Analyst: Cathy WalshTopic: Technology InnovationSegment: Online Travel AgenciesRegions: Europe, U.S. & CanadaResearch Type: Article

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This research examines the impact of the EU Digital Markets Act (DMA) on the travel industry, focusing on how regulations targeting online gatekeepers like Booking.com are reshaping competition and market dynamics. It explores the potential benefits and unintended consequences for businesses, consumers, and the broader travel landscape.

Analysts: Cathy Walsh, Michael ColettaTopic: Technology InnovationSegments: Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Article

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Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a comprehensive consumer research study delving into the specifics of how social media platforms are used for travel.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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The tourism and hospitality industry continues to grapple with a labor shortage, despite some recovery since the pandemic. To address this, the industry must offer more creative and adaptive solutions, while actively promoting hospitality as a viable, rewarding career path.

Analyst: Lorraine SileoTopic: Technology InnovationSegments: Air, Hotels & LodgingRegion: U.S. & CanadaResearch Type: Article

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Phocuswright’s The State of Global Travel Payments 2024 is the result of a comprehensive research study aiming to provide insights into emerging trends and technologies that will shape the future of travel payments.

Analyst: Norm RoseTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCsRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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