With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In reality, recovery varied wildly by segment. Despite concerns over staffing, supply chain and economic hardships, travelers eagerly returned to their favorite leisure activity. Gross bookings finally surpassed 2019 totals in 2022 in the United States, for the first time since the pandemic’s onset.

Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report

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With the U.S. travel market continuing its post-pandemic rebound in 2022, online travel agencies (OTAs) comprised just over a fifth of the total U.S. market, with bookings up about 20% from pre-pandemic levels. While a large part of the growth can be attributed to external market forces like rampant inflation, technological advancements and strong domestic demand account for much of the organic growth. With overall market stabilization anticipated over the next few years, growth will moderate, but remain positive through the rest of the forecast period.

Analysts: Charuta Fadnis, Lorraine SileoTopic: Market Overview & SizingSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report

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Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China transitions into a new travel era, OTA bookings at home and abroad are picking up speed. Benefiting from the government-enforced downtime and domestic protections, Chinese OTAs largely revamped their business models during 36 months of COVID disruption.This article reviews the many developments and initiatives undertaken by Chinese OTAs in the past several years, including: growing their customer bases in lower-tier cities; embracing user-generated content; augmenting their livestreaming capabilities; and preparing for social commerce challengers that also drew large domestic crowds. These players have all closely monitored the changes in travel regulations, consumer expectations and trends, readying themselves for the coming outbound travel surge.

Analyst: Gary BowermanTopics: Market Overview & Sizing, Consumer Trends, Technology InnovationSegments: Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: Asia PacificResearch Type: Article

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Italy’s travel market continued its robust COVID rebound in 2022. Gross bookings jumped 41% to €17.1 billion in 2022, and every travel supplier segment registered double-digit revenue increases, ensuring that Italy remains Europe’s fifth largest travel market. Despite price and staffing concerns, full recovery to pre-pandemic levels is anticipated for 2025. Online recovery will precede this date: Digital gross bookings will surpass 2019 in 2023 largely thanks to supplier efforts to modernize their customer-facing software. The remainder of the forecast period will feature more measured growth, reflecting the greater regional economic trends.

Analysts: Stanislas Feminier, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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This data sheet provides quick and easy access to updated Europe travel market sizing data and projections from 2019-2026, including online and total markets, segments and key distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Europe Travel Market Report 2022-2026 series.

Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Market Data Sheet

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The Scandinavian countries of Sweden, Norway and Denmark began a welcome rebound from two years of COVID-related losses in 2022. Featuring 72% year-over-year growth, healthy gains were made in the region, despite typical supply chain challenges. Recovery to pre-pandemic levels is anticipated in 2025. Online recovery will precede this, as Scandinavia holds the second-highest online penetration rate in Europe. Through the remainder of the forecast period, growth will normalize as several big players make structural changes and the tourism industry restabilizes in the current environment.

Analysts: Friederike Winkowski, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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Tap into the most recent data on the 38+ covered travel markets. Data is presented in a visually interactive, customizable format, and can be exported on demand.

Analyst: Phocuswright AnalystsTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Interactive Charts

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This data sheet provides quick and easy access to updated U.S. travel market sizing data and projections from 2019-2026, including online and total markets, segments and key distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s U.S. Travel Market Report 2022-2026 series.

Analyst: Coney DongreTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Market Data Sheet

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The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High prices and steady demand contributed to the 42% year-over-year growth rate. Nevertheless, economic and political problems – mirroring those seen throughout Europe – will pose challenges that ultimately temper growth. Still, due in part to the 2024 Paris Olympic Games, the France travel market is projected to exceed pre-pandemic gross bookings that year. With growing digitization, online bookings will precede the overall market recovery, besting 2019 in 2023. Following the Games, gross bookings will decline slightly, with positive growth returning in 2026.

Analysts: Peter O'Connor, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine, Bulgaria, Czechia (a.k.a. Czech Republic), Greece, Hungary, Romania and the Baltic Region. This report provides market sizing, projections and key segment analysis for the Eastern Europe travel industry through 2026. 

Analysts: Krassi Simonski, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report

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