This report, based on a comprehensive survey of leisure travelers in Argentina, Brazil and Mexico, explores consumers' trip-planning and purchasing behavior, and their attitudes toward travel in 2026 and beyond. It examines how travelers research, choose and book trips, including the roles of tours, activities and attractions, AI, digital discovery channels and trust in shaping future travel behavior.

Analysts: Phocuswright Research, ArivalTopics: Consumer Trends, Destination & Activities MarketingSegment: Tours & PackagesRegion: Latin AmericaResearch Type: Report

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This online travel tracker explores how independent travel is evolving across Asia, from changing traveler behavior and digital discovery to the growing role of MSMEs, supplier-direct channels and OTAs. It also examines how social media, AI and new distribution models are reshaping visibility, booking and competition for Asia’s indie travel businesses.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities Marketing, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: Asia PacificResearch Type: Report

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This report examines how travelers choose to book tours, activities and attractions. It explores consumer behavior, booking channels and the sector’s uneven shift online as experiences become a more important part of the travel journey.

Analysts: Madeline List, ArivalTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities MarketingSegment: Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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This online travel tracker explores how independent travel is evolving across Asia, from changing traveler behavior and digital discovery to the growing role of MSMEs, supplier-direct channels and OTAs. It also examines how social media, AI and new distribution models are reshaping visibility, booking and competition for Asia’s indie travel businesses.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities Marketing, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: Asia PacificResearch Type: Report

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Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage. Following a year of highlighting topical U.S. traveler trends, Phocuswright’s Global Traveler Trends 2026 expands coverage to all of our consumer-reporting markets.Throughout the year, Phocuswright fields online consumer surveys, targeting online adult populations who travel for leisure. Research will spotlight key consumer segments and emerging trends shaping these travel markets. Topics will span technology adoption, booking behavior, sentiment toward leisure travel—and more!Topics covered in 2026 include:AI Adoption and Trust (Among U.S. Travelers)The Japanese Traveler ProfilePayments and Loyalty Among European TravelersStay tuned for additional installments throughout the year!

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Article

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The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel) is designed to measure the real-time pulse of online travel across key global markets.

Analyst: Web in TravelTopics: Consumer Trends, Destination & Activities Marketing, Technology InnovationSegments: Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, U.S. & CanadaResearch Type: Report

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Who controls travel in the world’s fastest-moving markets and segments? That’s the question at the heart of the Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel), designed to measure the real-time pulse of online travel across key global markets.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities MarketingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel) is designed to measure the real-time pulse of online travel across key global markets.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities MarketingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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India’s travel market has undergone a dramatic transformation, driven by fintech innovation and the rise of mobile-first payment solutions. Central to this shift is UPI, which has replaced cash for millions of travelers and expanded online booking to the traveling masses. Emerging tools like Buy Now Pay Later and risk-based ancillaries are now welcoming a new era of digital travel growth.

Analyst: Coney DongreTopics: Technology Innovation, Destination & Activities MarketingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Article

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Phocuswright’s U.S Consumer Travel reporting is taking on a new shape this year.  Phocuswright is fielding an online consumer survey quarterly throughout 2025 targeting the general U.S. adult population who has internet access and travels for leisure.

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Article

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